Brand Registry is a starting point, not a complete enforcement program.
Counterfeit sellers adapt quickly, rotate accounts, alter images and split inventory across listings.
What to document
- Listing URL, seller identity, ASIN, product imagery and price.
- Specific mismatch with the authentic product.
- Test-buy or packaging evidence where proportionate and safe.
Common weak spots
Reports often fail when they rely on suspicion alone. Platforms need a concrete rights basis or a demonstrable authenticity issue.
Escalating repeat abuse
Track repeated photos, storefront language, fulfilment patterns and customer complaints so repeat sellers can be escalated as a pattern, not isolated incidents.
Key takeaways
- Brand Registry works best with precise rights and authenticity evidence.
- Unauthorised resale and counterfeit activity are different problems.
- Repeat sellers need monitoring, not one-off takedowns.
This resource is general information, not legal advice. Outcomes vary by platform policy, evidence, jurisdiction, content type and the facts of the matter.