Internet Removals

Case study

E-Commerce Brand Protection

A copycat operator used a deceptively similar domain, ads and payment flows to divert customers from a legitimate online store.

E-commerce brandBrand protectionE-commerceBrand misuse
Back to case studies

The problem

A copycat operator used a deceptively similar domain, ads and payment flows to divert customers from a legitimate online store.

Scope

Infringing domains, search results, social ads, payment processors and domain-recovery pathways.

Actions taken

  • Mapped infringing domains, hosts, ad accounts and payment routes.
  • Submitted takedown and policy requests to search engines, ad networks and payment processors.
  • Pursued domain recovery through formal WIPO processes.

The outcome

Fraudulent advertising and payment processing were disrupted, infringing sites were taken offline, and disputed domains were recovered.

  • More than 180,000 infringing URLs removed in the historical matter.
  • Payment processing was shut down through major providers.
  • WIPO action returned domain names to the client.

Details are summarized from a historical case-study source and may be anonymized. Outcomes vary by platform, jurisdiction, evidence, policy pathway and matter type.

Need help with a similar matter?

Share what is happening and a specialist will assess the strongest removal, escalation or monitoring pathway.

Start an assessment