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The problem
Counterfeit handbags and accessories appeared across major marketplaces and social commerce platforms.
Scope
Amazon, eBay, Alibaba, DHgate, TikTok Shop, social platforms and seller accounts.
Actions taken
- Scanned leading marketplaces and social platforms for counterfeit listings.
- Prepared trademark and copyright evidence packages.
- Filed bulk IP notices across seller accounts and marketplaces.
The outcome
Counterfeit visibility was significantly reduced across global marketplaces and social commerce.
- More than 25,000 counterfeit product URLs were removed in the historical matter.
- Bulk enforcement covered global marketplaces and social channels.
- The brand reduced customer confusion from counterfeit listings.
Details are summarized from a historical case-study source and may be anonymized. Outcomes vary by platform, jurisdiction, evidence, policy pathway and matter type.