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The problem
A local agency was targeted by false Google reviews from newly created anonymous accounts, with further reviews appearing during the engagement.
Scope
Google reviews, supporting documentation and matching third-party review content.
Actions taken
- Gathered documentation to challenge each claim.
- Submitted platform-policy removal requests to Google.
- Tracked repeat users and matching review-site content.
The outcome
The original reviews and later related content were removed across Google and an external review website.
- Four original reviews were removed within 90 days in the historical matter.
- Additional reviews from the same users were later removed.
- Matching content on a third-party review site was also removed.
Timeframe: 90 days for original reviews
Details are summarized from a historical case-study source and may be anonymized. Outcomes vary by platform, jurisdiction, evidence, policy pathway and matter type.