Internet Removals

Case study

Sporting Club Counterfeit Crackdown

A sporting club discovered counterfeit jerseys and merchandise being sold online, weakening revenue and brand trust.

Sporting organisationCounterfeit protectionSportCounterfeits
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The problem

A sporting club discovered counterfeit jerseys and merchandise being sold online, weakening revenue and brand trust.

Scope

Marketplaces, independent stores, social commerce, domains and payment processors.

Actions taken

  • Identified counterfeit products across ecommerce platforms, websites and social media.
  • Submitted marketplace and website takedowns using IP evidence.
  • Pressed hosts and payment processors to disrupt repeat sellers.

The outcome

A significant counterfeit network was disrupted across major marketplaces and payment channels.

  • More than 27,500 infringing URLs were removed in the historical matter.
  • Counterfeit sales pathways were disrupted across marketplaces and domains.
  • Payment routes connected to counterfeit goods were challenged.

Details are summarized from a historical case-study source and may be anonymized. Outcomes vary by platform, jurisdiction, evidence, policy pathway and matter type.

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